To make the concept of "Web 2.0" simple, we came up with the following:

The first generation of the Internet net offered one way communication. You got on line, found the information you needed and that was it. Now, the second generation; or Web 2.0, offers two way communication. Blogs offer readers the opportunity to communicate with others, social networks create communities, and Wikis allow readers and users to edit and add content to the site.

The real estate profession is and always has been a service oriented business. You have mastered the art of prospecting and building rapport. Now you just take those skills on line. The first generation of the Internet gave you the tools to talk to your clients, now you can talk with them.

In previous posts we have discussed RSS feeds and marketing your blog; most of you already know about Twitter. Today we want to suggest a Web 2.0 tool that will get you in front of even more folks in your market and advertise your listings and services.

When you first got into this business you probably did not consider yourself and event planner, but you are at times. Each listing is an event with many events within it; open houses, showings, virtual tours. All of these events require coordination on your part and the involvement of others. Your Agent Nation profile will offer you the ability to advertise your events not only to those within your AN community, but also your circle of influence outside of your AN contacts. The invite you send will offer an RSVP field so you can better plan for the event and a place for comments to build your community. This business is all about relationships and maintaining them through constant contact is key. Agent Nation provides the tools to help you build and maintain your business on line and on the street.